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Case Studies |
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Social Media Case Study: Dairy Queen |
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It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote ―get it―. I thought I would focus on one, Dairy Queen. |
| Posted by : Admin on 2009-10-31 | Download | Filed Under General | Comment
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Crossing Boundaries: A Case Study of Employee Blogging |
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Editors, email, and instant messaging were first widely used by students who later brought knowledge of their uses and effective practices into workplaces. Weblogs may make such a transition more quickly. We present a study of emergent blogging practices in a corporate setting. We attended meetings,... Read More |
| Posted by : Admin on 2009-10-31 | Download | Filed Under General | Comment
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The Stength of Weak cooperation: A Case Study on Flickr |
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Web 2.0 works with the principle of weak cooperation, where a
huge amount of individual contributions build solid and
structured sources of data. In this paper, we detail the main
properties of this weak cooperation by illustrating them on the
photo publication website Flickr, showing the variet... Read More |
| Posted by : Admin on 2009-10-31 | Download | Filed Under General | Comment
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The Grasshopper Re brand |
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Grasshopper, formerly GotVMail, provides Advanced Phone Numbers to tens of thousands
of entrepreneurs across North America. The company was founded six years ago by
Siamak Taghaddos and David Hauser and re-branded itself in May of 2009.
In order to generate buzz, increase awareness of the new bra... Read More |
| Posted by : Admin on 2009-10-31 | Download | Filed Under General | Comment
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