What not to expect from social media

While there is a lot of hype around Social Media, it is essential to clear the fog and set right expectations:

Social media can not do magic overnight. -It takes a decent time to build a credible identity online and then leverage it for any business/personal benefits.

Social media success can not be purchased- While anyone with money can buy a print/tv ad which is guaranteed to catch some eyeballs, success of a social media campaign largely depends on passion, involvement and commitment by the people concerned. Online Janta is very smart and can quickly identify what is genuine and what is fake. It takes some genuine efforts to build trust and fanfare online.

Social media needs involvement: While external agencies can help with technical aspects, strategy and execution, effectiveness of social media campaign will be good only if clients get involved. Since new media is more personal than professional, making someone else pose as you might lead to a disaster.

Social Media is Not a replacement for bad customer service. If your customer service is not good, social media can’t be a substitute for it. Social media will complement and promote your business, provided the business fundamentals are excellent.

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