Here’re some general guidelines/tips to be kept in mind while writing blog posts for our client blogs
1. Keep yourself in the shoes of a reader, find out how the post is going to be interesting/useful/informative to the reader. A plain article can be boring-try to make it interesting/useful using your creativity.
2. Never plagiarize. Both content and images should be our own. If a 3rd party image is used, due credit should be given by mentioning source of the photo
3. Do check for spell/grammar errors-Get it peer reviewed by other team members
4. Focus on 2-3 keywords on each article. Ensure that this keyword repeats several times throughout the article (instead of writing “it is a good place to stay” write “XYZ is a good place to stay”
5 be careful while being judgmental. Avoid writing “govt has done nothing regarding this” (you’ll need strong proof/justifications if you’re making such statements. Instead, mention it as “steps taken by government seems inadequate”
6 At the beginning of the post, try to give a quick intro as to what the post is all about, at the end, try to have conclusion, emphasizing key points of the post.
7. find a way to tempt reader to leave a comment- statements like “what is your take on this?” “Given an option which one do you prefer?” can indicate readers to respond with something
8. Blog post is different from a newspaper article. Try to add a personal touch.
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Business Blogging