Job description of a social media professional

If you’re a doctor or engineer or a teacher or a lawyer, it is easy to explain your profession to others as everyone has a good idea what these professionals do.

Now, if you’re in social media field-either making a living out of it or pursuing it as a hobby, how do you describe your profession to your friends, relatives and potential in-laws?

Anand , A kerala based social media professional, shares his experience in this post.

Anand is an internet marketing consultant at Ayruz and defines his job as

An internet marketer to me is someone who

1. can drive traffic using the internet and digital means. Search Engines, paid ads or Social Media, its all about the traffic.
2. ability to convert that traffic into leads. By leads, it can be a sale, a newsletter signup or even a click on your Adsense.

What do you think of this? What’s your idea of a social media consultant? What were your challenges in explaining social media to others? Please share