Here’re some general guidelines/tips to be kept in mind while writing blog posts for our client blogs
1. Keep yourself in the shoes of a reader, find out how the post is going to be interesting/useful/informative to the reader. A plain article can be boring-try to make it interesting/useful using your creativity.
2. Never plagiarize. Both content and images should be our own. If a 3rd party image is used, due credit should be given by mentioning source of the photo
3. Do check for spell/grammar errors-Get it peer reviewed by other team members
4. Focus on 2-3 keywords on each article. Ensure that this keyword repeats several times throughout the article (instead of writing “it is a good place to stay” write “XYZ is a good place to stay”
5 be careful while being judgmental. Avoid writing “govt has done nothing regarding this” (you’ll need strong proof/justifications if you’re making such statements. Instead, mention …

While there is a lot of hype around Social Media, it is essential to clear the fog and set right expectations:
Social media can not do magic overnight. -It takes a decent time to build a credible identity online and then leverage it for any business/personal benefits.
Social media success can not be purchased- While anyone with money can buy a print/tv ad which is guaranteed to catch some eyeballs, success of a social media campaign largely depends on passion, involvement and commitment by the people concerned. Online Janta is very smart and can quickly identify what is genuine and what is fake. It takes some genuine efforts to build trust and fanfare online.
Social media needs involvement: While external agencies can help with technical aspects, strategy and execution, effectiveness of social media campaign will be good only if clients get involved. Since new media is more personal than professional, making someone else …

Kiruba Shankar interviews Marg Group Chairman GR Krishna Reddy:

Also check margproperties.com/blog for more interesting posts related to Marg

Kiruba Shankar interviews Kris Gopalakrishnan, on the sidelines of Connect2009 conference

Podcast with Kris Gopalakrishnan, CEO, Infosys from kiruba on Vimeo.

If you thought humans can only do ordinary things, you’re mistaken. Concentration, practice and dedication can help achieve wonders. Below video shows a sample of extra ordinary performances executed by some of the finest performers in the world.

More interestingly, these performers are visiting Chennai next month and will be performing live at Music Academy, in a 5 day event organized by Showspace, a decade old event management company. When a youtube video can excite us so much, imagine watching them perform live.
More details on the event is at www.etwow.in