Below are some activities that can be done within the university, to promote twitter account. A slightly different version of these activities should help promote university blog as well.
1. Identify students/staff who are active on twitter
2. Follow them, ask them to promote university account
3. Follow eminent academicians and other key people in the community
4. Conduct a twitter workshop for those interested in knowing more about twitter
5. Put up couple of posters indicating twitter handle
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