Indias first Social Media Lab (SML) Social Media Lab, Chennai

Research
Resources
Benefits
Benchmark

Rapid evolution of social media has sparked a need and an opportunity for a structured research. Social Media Lab facilitates industry specific research to identify ways how various industries, government agencies and the public can benefit from social media.

This is achieved by setting up a collaborative research facility that brings corporate, universities and society together.

Social Media Lab aims to be the most sought after source for new media resources.

SML aims to build a resource base which will include:

* Comprehensive Directory of bloggers
* List Social media consultants and evangelists
* New media case studies
* Books and whitepapers related to social media
and much more.

SML brings following benefits to the table:

1) Bridge the gap between industry, academia and society in new media research
2) Conceptualize, prototype and execute research activities
3) Identify untapped opportunities in Social media
4) Provide guidelines, benchmarks, training and certifications in the field of new media
5) Facilitate member chapters at institutes all over India

SML would strive to raise the bar in terms of social media excellence:

1) Guidelines and Best practices for new media activities
2) Execute training and certification programs in new media
3) Provide rating and valuation services
4) Surveys and studies to identify trends, preferences and more
5) Events and workshops for brainstorming and ideation